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Sports Rhino Talent (then working under the DFT brand) was working with Andrew Lutomski to place a Bulk Nutrients banner as product placement within a superhero gym video. The cosplayers, despite being geeky, were all huge fitness creators too and proceeded to create one of the biggest videos ever produced within our network.
The creators utilized their cosplay skills, but put their health and fitness influencer caps on, working out on the machines. The Flash was running on the treadmill as a running influencer, Thor was lifting weights as a gym influencer, Superwoman was working out as a health influencer, and Deadpool was doing Deapool things swinging on the punching bag.
The video featuring over 20 creators can be seen here and was picked up by LadBible, UniLad, 9gag, Daily Mail and many more.
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