At the Digital Fox Talent Network, Performance campaigns are very large projects coordinated by us when a client wants a specific result and guaranteed delivery. They are bigger budgets and could be seen to be more of a media buy rather than a social media campaign.
influencers
Our Influencer Performance Offering (CPM)
The goal of the influencer performance campaign is most likely going to be to achieve a certain amount of video views and a certain cost per mille (CPM).
When running performance influencer marketing campaigns, we guarantee a CPM of $20, and will continue to produce content until that target is met.
We also guarantee a minimum amount of content produced, so if one content goes viral, you still have a variety of content going out.
To do this, we require flexibility and the option to replace, or add, any creator that’s like for like at any stage and we might utilize a few, or very many of our creators to answer the brief you provide.
The brand partner gets a sign off on all content before it goes live, and we require 30 days after publishing all content to hit the target CPM.
The CPM is view based, not impression based and we require flexibility to get the views from any social media platform.
We require a 50% deposit up front to cover the video production and publishing costs. The remaining 50% is paid when we hit the CPM / Impression target.
We encourage brands to boost the content if they wish, and there is no extra fee to the client for doing this.
You can license the content for an additional fee if requested. This is recommended for the best performing content as it will likely perform well on your own channels too.
Performance Campaigns
Let’s join forces
We are prepared to assemble an all-star lineup of creators, creating out-of-this-world content for your next performance campaign.
Questions
Performance Campaigns FAQs
You've got questions. We've got answers.
How can you guarantee a $20 CPM on your influencer performance campaigns?
We work very closely with the creators, and will guarantee a target to hit per creator in order to receive payment on our side. On your side you will see the total views achieved and target met.
Do I get to choose the creators involved in the influencer performance campaign?
What if one content piece goes viral and hits the target, but there are more creators producing content.
Can the brand approve all content before it goes live?
Why does the brand pay a 50% deposit up front?
How many Influencers do you have?
Do you boost the content produced?
Which platforms will the influencer performance campaign run on?
CASE STUDIES
We made this
Here's what we do and the results we get from our performance CPM campaigns, uniting brands with creators.
Let’s join forces
We are prepared to assemble an all-star lineup of creators, creating out-of-this-world content for your next performance campaign.