The Scoreboard
Content pieces: 7
Influencers: 1
Views of content: 670,000
Content pieces: 7
Influencers: 1
Views of content: 670,000
Sports Rhino Talent was approached by Athletic Greens to produce promotion content for their product of the same name, featuring health influencers and health Kols, but within a new market. The Reel Rejects were good ambassadors for the brand reaching a Pop Culture audience and explaining the product to 670,000 viewers.
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The Reel Rejects utilized their communication style and creativity throughout a series of content pieces which were placed within their typical content strategy as integrated adverts. The ads were positioned near the middle of the content and focussed on driving clicks through to Athletic Greens website where the audience could purchase a subscription to their products.
@therejects produced 5 content pieces driving ongoing brand building for Athletic Greens, and also lowering the risk of under-performance by supporting the promotion across 7 content pieces, which included some very high performing videos such as this one.
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